About

Little did I know that my first gig as a 16 year old nightclub bartender in El Paso, TX would lead into a multi-decade career in the hospitality industry. From clubs, pool halls, dive bars, craft cocktail lounges and music venues I have done it all, seen it all and poured them all. 

As several entrepreneurial side ventures took me in/out of the scene over the years, I was always pulled back in behind the bar, ultimately propelling me to into ownership as the founder of The Whiskey Tip in Santa Rosa, Ca. Even after successfully selling my establishment I have continued to nurture and grow my passion for what I like to call “spirit alchemy.” Some do it in a lab wearing a trench coat. I do it behind the bar in a tank top & backwards hat, always tasting, always creating, always crafting. 

Though I genuinely enjoy the praise received for creating a delicious, well balanced drink; it’s the satisfaction that comes in providing an incredible experience for my customer, a vacation from the “ordinary” so to speak, that truly warms and nurtures my soul and my LOVE for this industry we like to call The Business of Booze…